Section 01 — Before Day 1
Goal Calculator & The Numbers
Work backward from your income goal to find your exact daily conversation requirement. This is the MREA math that drives everything.
| Income Goal | Avg Commission | Closings/Yr | Agreements/Yr | Appts/Yr | Convos/Day |
|---|---|---|---|---|---|
| $60,000 | $6,000 | 10 | 14 | 19 | 10/day |
| $100,000 | $8,000 | 13 | 18 | 24 | 10/day |
| $150,000 | $10,000 | 15 | 20 | 27 | 10/day |
| $200,000 | $12,000 | 17 | 23 | 31 | 10/day |
| $250,000 | $15,000 | 17 | 23 | 31 | 10/day |
Mine every phone contact, email, LinkedIn, and social follower. Enter them all in Follow Up Boss CRM on Day 1. Target 200+ contacts before your first open house. Your database is your business.
10 real estate conversations every single day — sphere calls, door knocks, open house contacts, social DMs. No days off. This is your #1 job above all else, every single day.
Activate SmartPlans on every contact immediately. Breakthrough 120 + Holiday Plan = 34 automated touches per year. Automation catches everyone while you focus on the hottest leads.
The MREA Research — Why 75%?
Gary Keller's research across thousands of agents shows 75% of appointments convert to signed agreements, and 75% of agreements close. The daily conversation minimum of 10 is a floor, not a ceiling. Agents who talk to more people close more deals. Work the math and the math works for you. Know your number before Day 1.